The goal of the project was to establish the company as a leader in the industry and to differentiate it from traditional home loan providers.
To achieve this goal, we worked closely with the company to understand its brand vision and values. We conducted market research to understand the needs and preferences of the target audience and to identify key differentiators for the brand.
Based on our research, we developed a brand positioning statement, logo, and visual identity that reflected the company’s innovative and forward-thinking approach to lending.
1LAW was created by lawyers to help the public. There are times you just need a legal question answered. The 1LAW app helps you understand the legal system by connecting attorneys and the public.
Scope
- Design
- Branding
- Strategy
- Website
- Merchandise
